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Project Role: Co-Concepting and Art Direction
We were hired to create an advertising campaign for the Las Cruces Convention and Visitors Bureau. We focused on travelers that often “pass-through” Las Cruces for a pit stop on their way to Tucson or Santa Fe. This concept won our firm the contract and to this day is one of my favorite ad concepts that I have co-created. Co-concepting and copywriting by Staci Amend.
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