Soldiers to the Summit was created by Erik Weihenmayer and the extraordinary team that helped Erik reach the top of Mt. Everest in 2001, when he became the only blind person in history to reach the summit. In October 2010, the team led ten disabled military participants to the summit of a steep and difficult 20,075-foot peak in the Himalayas. Disabilities ranged from amputations and blindness, to traumatic brain injuries and post-traumatic stress.
Located on the Fitzsimons Medical Campus, the Fitzsimons Life Science District is a multi-use development aimed at the incubation of small bio-tech startups. Final work included an award winning tri-fold brochure and paper system.
Mayor Gavin Newsom’s office of Economic and Community Development needed a facelift to their aging identity, website and print material. Starting with the identity, we were told that if we showed up to our initial presentation with any concept resembling the Golden Gate Bridge we could be fired. Well, after research and some serious convincing, I developed an identity that projected the most authentic icon in the Bay area–without getting fired.
After a comprehensive envisioning session, we named, branded and marketed this high-end, master planned community in southwest Denver inspired by historic European hill towns. Not only did Solterra’s marketing win two AMA awards (Gold website and Silver logo), but the development was also selected as the location for Denver’s 2008 Parade of Homes.
Initially sketched from the concept of air flowing over a wing to illustrate lift, this mark created more energy when I started applying colors and forms that also help tie it to the vast network of intercoastal waterways in the area. This project for the Charleston County Economic Development Office included identity design, full advertising campaign and website design and development, all scheduled to launch in 2012.