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Project Role: Art Director
Mayor Gavin Newsom’s office of Economic and Community Development needed a facelift to their aging identity, website and print material. Starting with the identity, we were told that if we showed up to our initial presentation with any concept resembling the Golden Gate Bridge we could be fired. Well, after research and some serious convincing, I developed an identity that projected the most authentic icon in the Bay area–without getting fired.
The accompanying print work was clean and modern, highlighting the city’s innovative companies that have global influence.
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