Project Role: Creative Director and Designer
I led the web design for Finger Lakes Wine Country, NY. This site, just recently launched, is a major design overhaul from their current live site that we designed over 4 years ago. The strategy was to focus on conversion through their main user groups by creating customized home and landing pages for each audience.
The site employs various custom video and image galleries, blanket social media coverage and feed integration and a new geospatial-based search engine to locate wineries, activities, dining and places to stay.