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Project Role: Creative Director and Designer
I led the campaign and web design direction of a U.S.-facing website for the economic development organization of Nogales, a Mexican border town. Our client was looking to change the way people think about border cities in Mexico during times of incredible violence in other areas. The strategy was to focus on successful companies, proximity to their target market–specifically Tucson–and their relative safety compared to cities like Juarez, Mexico.
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